development

Communicate The Value Of User Research

Communicate The Value Of User Research

The beginning of a new project: Your client needs help with a redesign of its website or application. “We want to improve the user experience, it has to be jaw-dropping for our customers, we want them to fall in love with our product.”

Here is the good news: Your client is aware of User Experience (UX), cares about customers’ needs and sees the value in investing in a great user experience. They asked for an expert with UX skills to help, but do they really understand what it means to deliver an exceptional user experience?