Reading Time: 9 minutesSetting the right price for a new product and service has become increasingly challenging. Customers have ever more resources at their disposal to compare prices online, such as search tools, price comparison sites, specialized apps, and social networks. But even businesses that have carefully weighed up each variable and set a seemingly fair price are … Continue reading The Vital Guide to Hiring Pricing Analysis Experts
Reading Time: 3 minutesThere is a multi-trillion dollar economy opening up to technology faster than ever. It has been driven by trends that have changed the nature of how entrepreneurs will be characterized going forward; specifically, industry executives will be the next wave of in-demand startup CEOs. In April of 2007, Apple changed everything with the launch of … Continue reading The New Wave of Entrepreneurship
Reading Time: 8 minutesRunning a business can be exhilarating. It can be challenging. And it can be expensive. There’s the cost of office space. Phone systems. Computer equipment. Administrative staff. Payroll services. And on and on and on. And each of your employees benefits from all this infrastructure “for free”.
Reading Time: 8 minutesBefore I proceed, let me make it absolutely clear that I have nothing against crowdfunding. I believe the basic principle behind crowdfunding is sound, and, in a perfect world, it would boost innovation and provide talented, creative people with an opportunity to turn their dreams into reality.
Reading Time: 8 minutesThe beginning of a new project: Your client needs help with a redesign of its website or application. “We want to improve the user experience, it has to be jaw-dropping for our customers, we want them to fall in love with our product.”
Here is the good news: Your client is aware of User Experience (UX), cares about customers’ needs and sees the value in investing in a great user experience. They asked for an expert with UX skills to help, but do they really understand what it means to deliver an exceptional user experience?